Be Xtraordinary
The development of our identity was a search in which the name and the concept sought to inspire and promote the empowerment and recognition of the value and potential of neurodivergent people in our society.
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The why of our identity
Be Xtraordinary
The brand is based on the idea that each individual is extraordinary in its own way, and that everyone deserves the opportunity to develop, learn and enjoy their lives.
Name "BeXextraordinary" is a pun on "Be Extraordinary" in which the letter "X" replaces the combination "Ex".
The X
The "X" symbolizes the singularity, the unknown and theunlimited potentialthat resides in every person, especially those who are neurodivergent.
The use of the "X" also represents mathematics, the vanguard, innovation and works as afusion of two approacheshighlighting the importance of embracing and celebrating our differences, fostering inclusion and diversity in society.
Neuro Boost 🚀 Lab
“NeuroBoost” implies that the company focuses on providingadaptive technologies and solutionsthat, like a rocket, enhance and improve the abilities of neurodivergent people.
Aquamarine color
The aquamarine symbolizes thecalm, clarity and freshness. This color is often associated with tranquility, serenity,communication, creativity and inspiration. In some cultural and spiritual contexts, aquamarine is associated with theprotection and emotional healing, and it is believed that it can promote inner peace,balance and harmony.It is the combination between green and blue.
Metaphor Visual
The Whale in the sky is an example of surrealism that seekschallenge logic and reason, mixing elements that are not usually found together.
Appearing flying in the sky symbolizes the lfreedom and the ability to overcome limitationsand/or barriers and highlights the abilitycreative and imaginativethat neurodivergent people possess to invent fantastic scenarios and worlds. On the other hand, it illustrates thechange of perspectivethat challenges our expectations and beliefs about the possible (where the impossible becomes possible) andmergeselements that seem unconnected, such as nature, the ocean and the sky, emphasizing the importance of protecting and caring for the environment and all the creatures of this world.
Isologotipo 🐋
The tail of a whale as a logo evokes the majesty of these giant and powerful creatures and this is a symbol of thestrength and powerthey own. As the tail is the main means of propulsion in the water, it represents thefreedom of movementand theability to overcomewith grace theobstaclesand challenges. These iconic sea creatures, and their tail, can represent a deep connection to the natural world and respect for the environment and, being known for their communication skills through complex sounds and songs, can symbolize the importance ofcommunication, connection and wisdomon the mark. On the other hand, the smooth and harmonious movement of whales in the water can evoke feelings ofcalm, peace and balance, which could be a reflection of the brand values.
OOOInspiration OOO
Baltazar, a 5-year-old autistic boy whose name begins with the letter B, was the inspiration behind this project. Passionate aboutwhales, fish and rockets, Baltazar finds magic and comfort in the colors green and blue ("a little bit of green and a little bit of blue"), symbols of calm, balance and harmony. With unlimited potential, Baltazar explores and lives in fantastic worlds that he has created in his mind. Through the fusion of different approaches, he has managed to enhance and acquire skills that have helped him grow and prosper. His parents have always believed in his extraordinary ability and effort that, together with the community and excellent professionals who have supported him in his first steps on this journey, have shown that
there is the opportunity to develop, learn and enjoy life from "another perspective".